A bottle of Johnnie Walker Blue Label stands on a blue surface against a blue background, with a coupe glass cocktail and a rocks glass, both containing whisky
A woman stands in a gift shop lined with several display shelves of whisky. The woman holds a bottle of whisky in her hands. Two other people are browsing the shelves behind her.

Johnnie Walker Experience & Visitor Centre

Located on Princes Street in the heart of Edinburgh, the Johnnie Walker Experience is a modern, multi-sensory whisky attraction dedicated to one of the world’s most famous Scotch whisky brands.  

Opened in 2021, the experience invites visitors to explore the story of Johnnie Walker through an immersive, flavour-led journey that blends storytelling, tasting and interactive technology. During the 90-minute experience, guests discover the heritage behind the iconic blends while enjoying a personalised whisky tasting tailored to their flavour preferences.  

Visitors can also relax at the rooftop bar with views of Edinburgh Castle or browse the retail store for exclusive bottles and gifts. 

Explore Tours & Events

The Johnnie Walker Experience offers a range of immersive whisky experiences designed for both enthusiasts and newcomers. Visitors can enjoy the signature flavour-journey tour, guided tastings of Johnnie Walker blends, and premium whisky experiences in dedicated tasting rooms. Cocktail-focused sessions and rooftop bar experiences add another dimension to the visit.  

  Due to its popularity and city-centre location, advance booking is strongly recommended. 

The Johnnie Walker Collection - A Guided Tasting
Johnnie Walker
The Johnnie Walker Collection - A Guided Tasting
1 hour
From £45 per person
The Johnnie Walker Signature Experience - A Journey of Flavour
Johnnie Walker
The Johnnie Walker Signature Experience - A Journey of Flavour
1.5 hours
From £30 per person
JW - Luxury Whisky & Scottish Chocolate Tasting
Johnnie Walker
Luxury Whisky & Scottish Chocolate Tasting
1 hour
From £75 per person
JW - Luxury Cask Draw Tasting
Johnnie Walker
Luxury Cask Draw Tasting
1.5 hours
From £150 per person

Plan your visit

Everything you need to know to enjoy a great experience

Find all the information you need to book, plan and enjoy The Johnnie Walker Experience. Advanced booking is highly recommended to avoid disappointment.

Awards

Global World Whiskey Masters 2022 award logo

World Travel Awards – World’s Leading Spirit Tourism Experience (2023, 2024, 2025) 

Global World Whiskey Masters 2022 award logo

World Travel Awards – Europe’s Leading Spirit Tourism Experience (2023, 2024, 2025) 

Global World Whiskey Masters 2022 award logo

Icons of Whisky Scotland – Visitor Attraction of the Year (2023) 

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