What's Your Whisky? And How Does it Work?
Whether you're new to the world of malts or a well-established connoisseur with a curated collection, occasionally we all need pointing in the direction that's right for us.
Our AI-powered interactive tool, What's Your Whisky?, is designed to identify your unique flavour profile. Through carefully considered questions, we will analyse your answers to not only define your preferred tastes, but also suggest bespoke drams catered to your favourite notes.
It can also be used as a helpful gift finder to suggest personalised whisky gifts for someone special. Simply add which whiskies you know they already love and receive a curated list of drams we think they'll enjoy too.
So what are you waiting for? What's your whisky?
Explore the world of Malts
From American bourbon to Scotch whisky, read our handy guide to the different types of whisky, how they’re made and how they differ.
From peaty whisky to fruity whisky, lean on our expert insights to discover the full variety and character of different whisky flavours.
Choosing the correct beginner whisky is an important step for any budding malts enthusiast. Let us help you start your journey.
Professional whisky tasting takes practice. Use our do's and don'ts to demystify the experience and enjoy your drams in a whole new way.